The most effective way to give this holiday season

The coronavirus pandemic has left more than 11 million Americans out of work, and 50 million people in the U.S., including 17 million children, are projected to experience food insecurity this year. Demand on food banks is up 60%, and millions will be hungry at Thanksgiving. Canned food drives are probably popping up in your neighborhood this time of year, which got us thinking: what’s the best way to help?

Your instinct during a crisis, like a wildfire or a pandemic, might be to donate goods, like blankets, canned food or toothbrushes. But Katherina Rosqueta, founding executive director of the Center for High Impact Philanthropy, said you should reach for your wallet instead.