Data collection is ubiquitous…and not always benign. It can feel creepy to get online prompts about what to eat, watch, do, or buy. And biases in computer code can skew data-driven decisions in ways that negatively impact individuals without their knowledge. But there’s good news, too. Penn researchers are harnessing huge data sets to improve health care, manage business challenges, identify crime patterns, mitigate the risks of social media, and more. In this session, they will share many ways Penn is leading in a quickly evolving field and what these changes mean for all of us.