The Art of Successful Fundraising: Stories and Strategies That Lead to a YES

Are you thinking about a career in fundraising – or know that it will be part of your future
nonprofit role? Imagine starting this work with the real-world insights most fundraisers only gain
after years of trial and error.

In this engaging one-hour session, Mary Petersen, a Major Gifts coach with over 25 years of
experience, will share the insights she wishes she had known when she first entered the field.
Drawing on her work with thousands of board members, executive directors, and fundraising
professionals across major, annual, and planned giving, Mary will explore practical strategies
and mindset shifts that build donor trust and make fundraising a healthier, more joyful
experience.

This session goes beyond theory, offering actionable guidance you can use immediately –
whether you plan to fundraise directly or lead and support fundraising efforts in another role.
Expect candid stories and actionable strategies on building authentic donor relationships without
burnout or unnecessary complexity in a world where everyone seems to be asking for
something.

You’ll leave with greater confidence, smarter habits, and a clearer understanding of how
fundraising really works – and how to show up as the kind of leader and fundraiser that donors
trust and organizations rely on. Time will be reserved for Q&A, so bring your questions!
Space is limited, so RSVP today [here]. All registered attendees will receive a copy of Mary’s
latest book, What to Say: 12 Major Gift Asks to Get a YES.